What is the content of the official account? What should I do if I have no inspiration for a topic?
The choice of topics is important and difficult.
This article has both the underlying logic of the topic selection and the practical method. I have summed up the topic selection routine of the top 500 players on the market, and written it based on my own experience.
01 The four underlying logics of popular topics
I have the habit of reading 100,000+, trumpet articles every day. After reading more, I gradually found that although their content and style are different, the underlying logic of topic selection is common.
1. Attention
The more readers who choose the topic, the higher the reading volume of the article.
The degree of attention is mainly improved from two aspects: the coverage of the population and the degree of pain points.
If you want to cover a wide range of people, you must first understand the public account communication mechanism - based on circle-level communication.
The growth of the reading volume of the official account mainly depends on the readers sharing the circle of friends, and most of the circle of friends are people in the same circle.
Operators, his friends are mostly operators; Zhejiang people, his friends are mostly Zhejiang people. What kind of people, what kind of friends, and what kind of content to spread.
Therefore, "Shock! "...", "Eating XX at the same time will cause arsenic poisoning" and other articles are widely circulated in the circle of the older generation, and it is rarely seen in the circle of young people.
The wider the audience circle of the article, the more people the topic covers. I also wrote about my hometown, "Amazing, my XX county town! ", the topic coverage may only be hundreds of thousands of people in the county; if you write "Amazing, my Shanghai!" ", covering at least tens of millions of people!
Audience circles can be divided country email list according to crowd labels, such as age, region, gender, industry, identity...
Covering a wide range of people only means that there are many potential target readers, but it does not mean that they will be interested in the content of the selected topic. The topics that readers are interested in must be directly poking at the pain points and satisfying their inner desires.
For example, the coverage of the topic is also pregnant women, one is about the fashionable dress of pregnant women, and the other is about the dietary taboos during pregnancy. Needless to say, everyone knows which one is more interesting.